Sarah Kaminski

Content marketing is one of the most efficient long-term digital strategies.
As many as 70% of marketers are actively investing in content marketing, while almost 40% of them claim that content marketing is a vital part of their overall strategy.
This comes as no surprise, as there’s no better way to establish your brand image and gain online visibility.
The core of this strategy is creating regular, first-rate content. For this, you’ll need a talented, skilful, and hard-working content creat...

When working remotely, productivity can inadvertently suffer, especially if you are used to working in an office setting. Whether you’re just not used to your desk at home, feel distracted by all the comforts readily available, or miss having someone to bounce ideas off – staying on top of your game can be quite a challenge.
Set clear rules
Having the freedom to work at your own pace and on your own time is great, but employees do need to work within some guidelines in order for the experienc...

The way we choose to view ourselves and our lives determines the majority of our life experience..
It dictates how we’re going to feel, the mood we will wake up with, our thoughts and reactions, and even our very destiny. If we surround ourselves with negative thoughts, daily events won’t seem quite as positive. If we, on the other hand, choose to try and remain positive – well, that’s a whole new ballgame, isn’t it?
There is, of course, more to it than “just be positive and not negative.” Th...

Entrepreneurs often have an abundance of tasks, with few or no employees to rely on for help. Combined with long working hours and very little time off, it’s easy to become distracted, lost, or overwhelmed by your schedule.
The fact is, spending more time working has very little to do with the number of things you can accomplish in a day. Instead, productivity often has to do with how you approach your tasks. This is why skills such as scheduling and time management are crucial in running you...

The stigma that has once surrounded mental health issues is slowly beginning to lift. Fortunately, celebrities and online influencers continue to step out and speak up about their experiences with depression, anxiety, PTSD, and other mental health challenges.
But what of the people who are working at jobs that are not exposed to the media? What do they need to know about mental health at their workplace?
Let’s look at some important facts and statistics.
Mental Health Issues Significantly Aff...

Running a company involves much more than being an expert in your niche. Above everything else, it requires you to have a strong understanding of what employees need in order to perform at their best. After all, unless you’re a solopreneur, your business is going to greatly depend on the results achieved by those who work for you.
But predicting what drives and motivates people can be a tough task. After all, the generational gap is now stronger than ever, with highly contrasting expectations...